Even as fast food has suffered declining sales, pizza chains are seeing astonishing growth. The Economist explained why:

• Pizza became popular in America after World War 2 when soldiers returned from Italy and spread it to the masses.
• People (mistakenly) assume that pizza is healthier than other fast food as it contains what is seen as a good balance of meats, veggies, dairy, and grains.
• After the financial crisis people stopped going out to eat, but ordering a pizza at home still seemed relatively cheap.
• There is also innovation: from bacon stuffed crusts to pizza in a cone there are countless chains that offer a different take on the traditional pizza experience.
• This keeps consumers coming back – and since many of these innovations are difficult to replicate at home, it also means that pizza chains offer an experience that people can’t get anywhere else.

Read more about the dominance of pizza here.

Source: The Economist