Centives’ coverage of The Game of Thrones is spoiler-free for those who have watched the first season
“A Lannister always pays his debts” is a phrase that will be immediately familiar to those who have finished watching the first season of HBO’s popular series Game of Thrones. It is also a phrase that seems to be commonly known in all of Westoros.
It is a useful motto to have; Tyrion Lannister is able to use its widespread acceptance and recognition to get out of several sticky situations. The motto is then, at its heart, a form of branding. It is strongly linked to anybody who comes from house Lannister, and the brand-awareness is so deep that it can be used as a form of currency in itself. Tyrion is able to promise rewards in the future for actions taken by others in the present, and these promises of future payments are seen as credible.
For the brand to receive the kind of reputation that it has, constant repetition is necessary. Even one failed promise of debt repayment could be enough to put an end to the brand if word of the reneged promise were to spread. So while the brand is useful it also opens the famously rich Lannisters to risks. Any individual could, for example, try to Read the rest of this entry →
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