(Mild spoilers ahead. Read some spoiler-free coverage of the Hunger Games over here and here)
Hunger Game readers have probably found themselves frustrated at the fact that Haymitch and the other mentors don’t send their tributes enough critical supplies over the course of the game. How hard would it have been, really, to send Katniss a bottle of water during her first few days in the arena? Even in a post-apocalyptic dystopian future, water can’t cost more than a few dollars. Surely even the poorest in the districts could scrounge up a couple of bucks to send to their tribute.
The reality of the games, however, is that nothing is cheap. Prices are inflated to a point where many rich Capitol citizens would need to contribute for even the smallest of presents. This is why it was so important to get sponsors both before and during the games.
Sponsoring a tribute is very much like a corporate sponsorship of an athlete. It doesn’t cost millions of dollars to purchase a snowboard or a hockey uniform; instead the company is shelling out tons of cash for publicity purposes. By plastering their logo over everything companies increase brand awareness and revenue. In the Hunger Games, the incentive is not publicity, but instead win Read the rest of this entry →
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