Space Food

January 6, 2016 in Daily Bulletin

Christian Millman wrote about some of the unique challenges of providing food for space travellers:

  • The first big step for human space exploration was proving, in 1962, that the human body could consume food in zero gravity.
  • Later in the 1960s astronauts were sent with the freeze dried ice cream that is oddly popular in science stores across the world to this day. Astronauts, for their part, hated it so much that freeze dried space ice cream has never left earth again.
  • More generally astronauts hated the food that they were being sent with enough that there was a mini-insurrection – an astronaut smuggled a corned beef sandwich into space in his space suit.
  • The sandwich created a cloud of floating bread bits that led to Congressional hearings and a promise by NASA to prevent food smuggling in the future.
  • Food boredom seems to increase dietary requirements. Even after upping daily calorie intake to 2,800 NASA found that astronauts were returning to earth having lost substantial amounts of weight.
  • In 1973 Skylab, the predecessor to the ISS, had a menu of 72 items. NASA declared success when astronauts returned home weighing about the same.
  • The next step is to find food that could survive a multi-year trip to Mars and still be considered edible by astronauts.

Read more about the dynamics of space food here.

Source: Discover

A Beauty Contest With Robot Judges

January 5, 2016 in Daily Bulletin

Zoltan Istvan wrote about an initiative to have a beauty contest judged by robots:

  • People would take selfies of themselves for the contest and upload the photos for AI to evaluate beauty.
  • Make-up, beards, and hats aren’t allowed in the selfies.
  • The contest is expected to be held once every six months.
  • The aim of the project is more than just skin deep – through it the contest backers are hoping to teach robots how humans evaluate beauty.
  • This may lead to AI driven advances that help people look younger.
  • If robots can be taught abstract concepts such as beauty it may also be possible to teach them to appreciate art, music, and other things that humanity is fond of.
  • And if robots start to evaluate each other’s appearance then this could be the beginning of robot attraction and someday, maybe even love.

Read more about the companies and researchers backing the competition, how it is open-sourced, and other details here.

Source: TechCrunch

Via: Marginal Revolution

Kit Kat In Japan

January 4, 2016 in Daily Bulletin

Sienna Hill took a look at the weird world of Kit Kat in Japan:

  • Kit Kats in Japan come in flavours unheard of in the west: Wasabi, Sweet Potato, Soya Sauce, and 300 others.
  • The tradition of exotic flavours began when a famous Japanese chocolatier created a passion fruit Kit Kat that was wildly popular.
  • The chocolate wafers have become a cultural institution and are given as gifts to colleagues and students.
  • Their popularity is in part because Kit Kat sounds like the Japanese “kitto katsu” which translates to “surely you will win”.
  • Brand managers have also been creative in their marketing by setting up a promotion where a bar of the chocolate could double as a train ticket.

Read more about the flavours that you can get and the stories behind them here.

Source: First We Feast

The Market For Tangled Yarn

January 3, 2016 in Daily Bulletin

Carrie Melago wrote that there are people across the United States desperate to get their hands on your tangled balls of yarn:

  • A group of “detanglers” find that fixing tangled up balls of yarn helps relax them in an overwhelming world.
  • To that end 25 pound boxes of tangled yarn can go for $50 on eBay.
  • Online community sites have sprung up where people can send photographs of the mess they’ve gotten their yarn in – and people offer to help untangle it for them.
  • They also discuss untangling techniques. All agree that using scissors to cut out the knots is never the answer.
  • Those on the community like to share “tangle porn” where they show before and after pictures of their ultimately perfect looking balls of yarn.
  • The community’s proudest project is the stuff of legend – 50 balls of yarn mistakenly thrown into the dryer. Over a dozen detanglers work together to fix it up.
  • Some are branching out and offering to help untangle headphone cables and Christmas tree lights.

Read more here.

Source: The Wall Street Journal

Via: Marginal Revolution

The SuperBoss And Why You Should Rest This New Year’s

December 31, 2015 in Daily Bulletin

The Economist pleaded that top executives demonstrate a modicum of sanity:

  • The World Economic Forum lists 14 things that successful people should do before breakfast. They include working on a personal project like a novel, having pre-dawn sex, and networking.
  • 90% of executives say they wake before 6am on weekdays. PepsiCo’s CEO says she gets up at 4am.
  • A surprising number go to the gym in the morning – and while working out they read, make phone calls, and maybe watch a little TV.
  • Others like to take time off to climb mountains and fly fighter jets.
  • Business magazines run articles such as “how to train like a Navy SEAL”.
  • Companies are also increasingly building lavish gyms for their employees to use.
  • Less officially some top employees are said to be experimenting with drugs that help increase focus.
  • There is evidence that boards of directors are coming to expect this kind of over-performance – and using fitness trackers to ensure that their executives are staying active.
  • People need to calm down a little. Top executives are no good if they’re going to show up to work exhausted.
  • Moreover, over-working doesn’t prove that you’re a great boss – it shows that you’re incapable of delegating.
  • And anyway, a company whose success depends on one super-human CEO probably won’t do well for long anyway.

Read more here.

Source: The Economist

Why A Brick Phone Without A Touchscreen Is Dominating Ghana’s Market

December 30, 2015 in Daily Bulletin

Eat your hearts out, Siri, Cortana, and Google Now. A new phone in (Ghanaian) town(s) is garnering all the attention according to Emmanuel Quartey:

  • The phone pictured above costs about $25, and, believe it or not, is as thick as it looks. And it’s all the rage in Ghana.
  • Part of the popularity seems to be that in blackout prone Ghana, the phone can act as a power bank to charge other electronics such as .mp3 players and more upscale phones.
  • Its battery also means that the phone can go a week without being charged, meaning that it is an effective backup phone.
  • The phone has a built in torch light, further increasing its usefulness during blackouts.
  • Despite not having a touchscreen the phone comes with Facebook pre-installed, and is helping to increase internet penetration in Ghana.
  • Its distinctive and bulky form factor maybe part of the reason it’s doing so well – people instantly recognize it, helping spread its popularity.

Read more about the phone and the mysteries that surround it, as well as the lessons the phone holds for businesses looking to sell in emerging markets over here.

Source: Quartz

How Marketers Convinced You To Make Your Mouth Smell Minty

December 29, 2015 in Daily Bulletin

Mint is associated with fresh breath. It’s an entirely artificial association writes Joseph Stromberg:

  • The first mouthwashes and toothpastes contained ingredients like gillyflower, ginger, and cinnamon.
  • The person responsible for getting Americans to brush every day – the maker of Pepsodent – wanted to use behavioural conditioning to make people feel good about brushing their teeth.
  • To that end he added mint oil – which generated a tingly feeling in the mouth – to toothpaste. Every time people brushed they were “rewarded” with that tingly feeling.
  • That feeling soon came to be associated with freshness – even though it is entirely artificial. While mint oil makes your mouth feel cooler it doesn’t actually clean anything in your mouth by itself.
  • Listerine noted the brilliance of the strategy and pumped its mouthwash full of menthol – a chemical that produced a similar cooling effect.
  • Listerine also launched a marketing campaign that told people that they would be social outcasts if they had bad breath.
  • The campaign was a success and sales of Literine exploded.
  • Now everybody associates the feeling of mint oil and menthol with mouth freshness, a relationship that reinforces itself.

Read about the differences between mint and menthol and the history of toothpaste and mouthwash in the United States over here.

Source: Vox

Mock Funerals To Reduce Suicides

December 28, 2015 in Daily Bulletin

Stephen Evans wrote about a company that has come up with an odd strategy to bring down South Korea’s high suicide rate:

  • Employees watch videos of people who have overcome adversity – such as a terminal cancer patient enjoying their last few days of life.
  • They are then asked to don white robes and write farewell letters to their families.
  • Then they get inside their coffins and hug a picture of themselves.
  • Someone dressed as the Angel of Death (artist’s impression depicted above) then bangs the coffin shut.
  • While inside employees are meant to reflect on the meaning of life and learn to appreciate it.

Read what the employees thought about this, and how this ties into wider South Korean work and study culture here.

Source: BBC

Via: Marginal Revolution

Surprising Jobs That Earn Six Figures

December 27, 2015 in Daily Bulletin

The writers at Cracked took a look at blue collar jobs that continue to open a pathway to living the American dream:

  • Hot dog vendors average $100,000 a year – this is particularly surprising considering how little cooks, after years of expensive training, make these days.
  • In fact, vendors in a high traffic location can pull in $1,200 in a just one weekend.
  • Skycaps – those who help with curbside luggage check ins, boarding pass distribution, and general airport direction handling – often make more than airplane pilots.
  • Their wages are actually pretty low, but they make as much as $120,000 in tips. Some don’t even bother cashing in their paychecks because the hourly wages aren’t worth it.
  • Brand new golf balls can cost $50, and hundreds of millions of balls are lost in lakes and rivers each year. Divers who go into retrieve the balls can re-sell them to earn $100,000 a year.
  • The job isn’t risk-free though – they have to worry about alligators and snakes in the water.

Lift mechanics and longshoremen are also on the list. You can find it here.

Source: Cracked

How To Taste Hack Your Food

December 25, 2015 in Daily Bulletin

Nicola Twilley wrote about how our senses can affect the taste of what we eat, a topic that Centives has covered before.

  • According to one researcher, half of all taste is determined by vision, sound, and touch.
  • Chips that make a high pitched crunch are perceived as being fresher than those that make a soft crunch.
  • Strawberry mousse tastes 10% sweeter if served in a white container rather than a black one.
  • Coffee tastes twice as intense, but two thirds as sweet, if served in a white mug rather than a glass one.
  • Adding 2.5 ounces to the weight of plastic yogurt containers makes the eater feel 25% more filled.
  • Toffee will taste 10% more bitter if eaten while listening to low-pitched music.
  • Juice boxes with labels that have concave lines – that look like a smile – sell better than those with convex labels – which look like frowns.
  • Red containers are associated with sweetness. Popcorn served in red buckets can make people think that salty popcorn is sweet.
  • Blue containers make things taste saltier.
  • Cadbury’s Koko milk truffles might have failed because the hard “k” sound makes products taste bitter. A soft “b” sound can make things taste sweeter.
  • Cheesecake served on a round plate tastes sweeter than that served from a square one.

Read more about the fascinating reasons why some of these associations hold true, how industries from restaurants, to hospitals, to carmakers are adapting the findings, and other fascinating details here.

Read our ongoing series on Foodonomics here.

Source: The New Yorker

Via: Marginal Revolution