Garth Franklin, Maureen Morrison, and Alex Ben Block write that despite not having been released yet, Man of Steel has already made back most of the cost of producing the film:

• Man of Steel had a production budget of $225 million. It already has $170 million in promotional tie-ins – and some international ones have yet to be announced.
• Warby Parker, for example, is offering Clark Kent glasses and Gillette has produced a series of spots showing how Superman shaves.
• Nokia, the film’s biggest global partner, had its name on the final Man of Steel trailer, has launched a dedicated Man of Steel app, and is producing a limited edition Superman branded version of its Lumia phones.
• It’s not just promotional placements and tie-ins. The makers of the film are becoming personally involved with some of the brands. The director, Zack Snyder, is directing a commercial for Hardee’s and Carl’s Jr.
• Advertizers have flocked to the Superman film in a way that they never did to the Batman films, since Superman is thought to be a more accessible character.

Read more at the source links below.

Sources: Dark Horizons, Adage, The Hollywood Reporter

22 scrappy contenders are going to be involved in a no-holds, anything-goes brawl to try to breathe some life into a dying industry by convincing movie-goers to visit the theaters writes Ben Fritz. We look forward to seeing the movie adaption:

• Compared to the previous four summers, this summer 50% more big-budget movie productions are going to be released.
• The supply is surging despite the fact that American box-office receipts have been down 12%.
• Ten of the 22 aren’t sequels, spinoffs or reboots – and these types of movies generally do worse at the box office.
• Certain movies are going to directly compete with one another. In the animated category Despicable Me 2 will go up against Monster’s University, while The Hangover Part III will compete with Fast and Furious for the ‘young men’ segment of the market.
• The battle begins with the release of Iron Man 3 this week. Other upcoming movies include Man of Steel, Star Trek, World War Z, Pacific Rim, and The Lone Ranger.

Read more about the importance of ‘hold’ in the industry, the movies that will be premiering in the same week, and what studio executives have to say over here.

Source: The Wall Street Journal