The Commercialization Of Parkour
August 13, 2013 in Daily Bulletin
Parkour, or free running, has mainstream attention that is leading to its commercialization writes Samantha Storey:
- In the Parkour gyms that have popped up across the United States it’s possible to have a child’s birthday party for as little as $450.
- Special parkour gloves can be bought for $34.50. Shoes for $60.
- An international parkour organization also offers insurance policies and teacher certification courses.
- Red Bull hosts an annual free running contest.
- Parkour enthusiasts are horrified at this commoditization of their beloved sport. In particular they abhor the idea of people engaged in free running indoors. It was created for urban environments.
- The gyms, for their part, usually make their interiors look as urban as possible – with indoor graffiti and handrails that mimic the outdoors.
Read more about why doing parkour in a gym is like “asking swimmers to perfect the breaststroke on grass”, the video games that are increasingly showcasing the activity, and more over here.
Source: The New York Times
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