Ever year companies such as Nike and Apple unveil some of the ‘secrets’ they’ve been working on. Why do we type ‘secrets’ instead of just secrets? Austin Carr writes:

• Corporations like to pretend that they’re extremely secretive and are working on projects that not even their employees are aware of.
• Yet these same companies invite the press into their ‘secret’ labs telling reporters who have tape-recorders in plain view how they don’t want anybody to know what or where they’re working.
• Companies do this because it creates an aura of mystery and intrigue around them.
• But in reality it’s just a marketing ploy. If it wasn’t they wouldn’t spend so much time talking to journalists about how secretive they are.

Read more about the ‘secrets’ of Nike, how this culture has spread to executives, and more over here.

Source: Fast Company