If the product you’re using is free, the old adage goes, then you are the product. The BBC reports that Facebook has set its share price at $38 per share. Why would investors be willing to pay so much for it? Because it is by far the largest social network – there are 901 million users which make Facebook a high value product. CNN reports that if all of Facebook’s employees and executives exercise their share options then there will be about 2.8 billion shares of Facebook. At $38 each this means that Facebook will have a total worth of 106,400,000,000 – One hundred six billion and four hundred million.

Divide that among the users and your Facebook profile is worth $118.09. Tragically, we’re told that our banal stories about our pets are still worth nothing.