Bill Tipper interviewed Jonah Lehrer about his new book Imagine: How Creativity Works highlights from the interview include:

• Creativity isn’t some innate talent that you either do or don’t have. You have to work at it. And trivial things such as the colour of the paint on your walls can alter your creative output.
  
• People tend to avoid criticizing ideas during brainstorming sessions because they are afraid that the criticism will reduce creativity. This is incorrect. Criticism can enhance creative output, although it might scare some people into not offering their ideas.
  
• Steve Jobs understood the collaborative nature of creativity and designed Pixar’s headquarters so that it was centered around an atrium that every employee would have to pass through, forcing them to communicate.
  

To read about how to develop creativity, how being drunk can actually help, what Skype tells us about creativity and how to deal with writer’s block click here.

Source: Barnes and Noble Review

Via: Salon

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