Schumpeter at the Economist looked at the lessons that businesses can learn from Mother Theresa and Lady Gaga. Some of them include:

• Agnes Gonxha Bojaxhiu became Mother Teresa and Stefani Germanotta turned into Lady Gaga. The decision to pick up clear, easy to remember names hints at effective brand management.
• They utilized these brands to target a specific group of people. Mother Theresa engaged those who were “shunned by everyone” while Lady Gaga speaks to those who feel like outsiders from society.
• Both worked extremely hard. Mother Theresa rose before 5am every morning and Lady Gaga is constantly on tour.
• Mother Theresa and Lady Gaga also had a broader collective mission that gave structure to their followers.

The article goes on to talk about the effective communication techniques that helped propel them to success, as well as some drawbacks to their methods. Read it over here.