Sharing is caring. Unless you care about the bottom lines of streaming services wrote Ashley Rodriguez:

• 12% of American adults who use streaming services say they’ve used the password of someone outside their household.
• Those most likely to do so are between 18 and 24.
• Using some assumptions, if Netflix cracked down on password sharing, it could make about $391 million more a year.
• With annual revenues of $8.8 billion this would represent 4.4% growth.
• Given that Netflix has been growing 20% a year it’s likely not worth it for the streaming service. But if growth slows it’s possible Netflix executives will start looking into it.

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