TV writers could do well in the ad industry writes Jessica Wohl:

• In a 2013 episode of the hit show Mad Men, the lead is responsible for creating a marketing campaign for Heinz ketchup.
• Instead of showing the iconic bottle or logo, the fictional character depicted food like French fries and burgers with the tag “pass the Heinz”.
• 2017 is the tenth anniversary of the premiere of the show, and executives thought the idea was worth bringing to life.
• Billboards with photos like the ones above will go up around Times Square, and will be shown in magazines like the New York Post.
• While Heinz wasn’t involved in the making of the show, it got permission from Lionsgate before running the campaign.

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