The Economist wrote about India’s film industry:

• India’s top three male actors all share the last name Khan – but are unrelated.
• Each has staked out his own date on India’s movie release calendar. The brawny fighter, Salman Khan (right), gets Eid (sure enough his latest film, Sultan, premiered two days ago).
• The intellectual one, Aamir Khan (center), gets Christmas.
• And the biggest of them all, the romancer Shahrukh Khan (left), gets Diwali.
• Their dominance of these dates continue because these are the festivals when Indians are most likely to splurge on a movie. And getting the most bankable stars helps ensure success.
• The Indian film industry can also be superstitions. Stars that are thought to be lucky frequently make cameo appearances.
• Some particularly superstitious heroes go as far as changing the way their name is spelled – Ajay Devgan may spell his name in the credits as Ajay Devgn because the alternate spelling is thought to bring better luck.

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Source: The Economist