In a new study, it has been shown that creative ideas are often not accepted for the very reasons people seem to seek them in the first place. It is often heard that people are looking for innovation and creativity to find new solutions and ideas, but this study would seem to indicate that people do not back this talk up with action. The main reason creativity is often rejected is the uncertainty that it often carries with it. By their very nature, creative ideas tend to be more unpredictable in their effects which seems to cause some people to reject them in favor of simpler but more proven ideas. Therefore, it is recommended that perhaps we should spend less time promoting the idea of creativity and more time helping those with creative ideas to find ways to implement them.

Source: Freakonomics Blog