The sprightly chaps over at OpenRest, an online ordering system for restaurants*, looking into their data during the World Cup and came up with some fascinating insights:

• The team that’s playing affects the type of food that is ordered. During a match featuring Italy sales of pizza spiked.
• Eaters prefer to use phones over other computers to get food – they may be afraid of missing something like the three goals that Germany scored in three minutes against Brazil during the semi-final.
• People are also more likely to order online rather than over the phone during games – probably because phone hold times are longer on match day.

The full article has many more insights, including the ‘ground floor anomaly’ and numbers about how much sales increase by. Read it here.

Source: OpenRest

*An earlier version of this post incorrectly stated that OpenRest is a food delivery service. This has been updated. Sorry.