Daniel Gross suggested an intriguing explanation for why President Trump and the Republican Administration have struggled to sell their tax plan:

• Treasury Secretary Steven Mnuchin and National Economic Council Chairman Gary Cohn played a key part in developing the tax plan and are now explaining it to the American people.
• They…haven’t done the best job selling it.
• Both previously worked at Goldman Sachs and the problem might just be that they weren’t senior enough.
• CEOs are the public face of a company, and need to be charismatic in the face of hostile questions from investors, regulators, journalists, and other stake holders.
• Previous Goldman Sachs CEOs – like Robert Rubin who served under Clinton, and Hank Paulson who served under Bush Jr., did a lot better, probably because they had more experience dealing with a skeptical public.
• Mnuchin and Cohn were more behind the scenes dealmakers at Goldman and so didn’t necessarily develop the charisma their roles could use.

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