In 2015 a largely unknown band found that they had made the cut for President Obama’s summer Spotify playlist. Alex Garofalo chronicled what happened next:

• There was a sudden surge of interest as journalists asked to interview the band.
• On Spotify the band saw a 18,113% surge in listening.
• Yet there were few tangible outputs. There was no bump in album sales. And no noticeable increase in live show attendance.
• The increased Spotify attention is great for the pockets of record companies…typically less so for the actual band.
• It did earn the band a short meeting with the President though.
• And it might’ve resulted in at least one extra sale – Obama asked the band to let him know when they release their next album.

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