Chitra Ramaswamy wrote about the UK’s sleep consultants:

• Parents having trouble getting their babies to sleep have an entire industry of sleep consultants to choose from.
• Prices start at £180 Skype consultations, £250 home visits, £390 overnight stays, and £620 for 24/7 support.
• Demand is driven by professional couples who don’t have live-in families to support them – and who need their own sleep.
• The industry is unregulated. Parents could visit the NHS for a consultation from an accredited professional – but there is often a waitlist.

Read more on The Guardian.