Indicators suggest that the launch of the Nintendo Switch has so far been moderately successful. Cassie Murdoch looked at one of the more unconventional ones:

• On Friday, March 3^rd, the day of the console’s release, traffic from self-identified gamers to one adult website dropped 15%.
• The next day, Saturday, it dropped 17%. And on Sunday it was down by 13%.
• Moreover searches for adult themed videos of Link and Zelda – the protagonists of the most successful game on the console – were up 164% and 102% respectively.
• Even though the console didn’t launch with a Mario title, searches for the Italian plumber were up, boosted by an overall halo effect for Nintendo characters.

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