Kyle Stock wrote about motorcycles:

• Sales of motorcycles peaked in the US in 2006 at 700,000 units. They fell during the recession and never truly recovered – in 2016 just 370,000 were sold.
• Bikes are popular with a dying market: baby boomers. Millennials are more likely to want an electric green car.
• The industry has tried to respond by coming out with lighter and cheaper bikes equipped with new safety features aimed at first-time urban bikers.
• Harley-Davidson’s new line of bikes cost around $12,000 – their marketing chief talks about them costing $6 a day, encouraging the young to sacrifice their lattes for one.

Read more on Bloomberg.