Ariana Eunjung Cha wrote about the fertility business:

• Prospective parents looking to get pregnant through donor eggs or sperm can filter and select from an extensive catalogue.
• One company offers a face match service – clients can look for donors that resemble famous celebrities.
• Others allow future parents to hear the voice of the donor and see photos of them as children.
• While athletes and, surprisingly, musicians are popular donors, the most expensive genetic material comes from those who have signs of being highly intelligent.
• Yet other parents prefer to leave it to the stars – sometimes literally – they can filter for donors by astrological sign.
• One concern is that overly popular donors could lead to half siblings unknowingly finding and falling in love with one another.

Read more about this fascinating world on The Washington Post.

Via: Marginal Revolution