Principles Of Behavioural Economics In Supermarket Design
November 7, 2017 in Daily Bulletin
Cracked put together a list of psychological tricks that supermarkets use to boost sales. Highlights include:
- The mascots on breakfast cereals often look downwards – to catch the eyes of children.
- The aisles with the highest margin items sometimes have smaller floor tiles to slow down shopping carts, increasing time spent at the store.
- Flowers are typically sold at the entrance of supermarkets to prime customers into thinking about freshness.
- Removing dollar signs from prices – so that it reads 9.99 instead of $9.99 – makes the money seem more abstract, and purchases more likely.
- Scents can affect spending – a coconut fragrance in the swimwear aisle increases sales.
- Supermarkets don’t want shoppers to settle into a routine – they will shuffle around inventory, so more time is spent looking for staple buys.
Read the full list on Cracked.
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