Trump has given television shows an advertising boost wrote Daniel Lippman and Anna Palmer:

• President Trump is known to watch shows such as “Morning Joe” and “The O’Reilly Factor” on a frequent basis.
• Companies are trying to buy ad-time on those shows to influence the President’s thinking.
• The President is known to tweet about the messages and statistics he sees on the air. Those tweets then generate at least a day’s worth of media coverage.
• This has caused the price of ads on certain shows to more than double.
• It is, in essence, a lobbying strategy tailored to the current occupant of The White House.

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