Tim Higgins wrote about what this election means for the famous American TV game show, Wheel of Fortune:

• Revenues in 2016 for Wheel of Fortune are so far seven times what they were in 2012.
• Over the past year or so election candidates and Super PACs have purchased over 13,600 ad spots.
• During an event like the Iowa caucuses six out of every seven minutes of ad time relates to the 2016 election in some way.
• The show is popular with campaigns because its average viewer is 50 years old, and 70% of the audience say that they “always” vote.
• The show is on everyday and so viewers usually watch it live meaning that the ads reach the intended audience the time that buyers want them to.
• Usually a 30 second local ad-buy on the show costs $1,250. During election season that jumps to $50,000.

Read more here.

Source: Bloomberg