The era of bar soap might be coming to an end wrote AJ Willingham:

• Bar soap sales fell 5% between 2010 and 2015.
• The reason seems to be young people. 60% of those aged 18-24 say they hate the idea of someone else’s germs on their bar soap.
• They much prefer liquid soaps which are perceived to be more hygienic – even though soap is…soap. It cleans itself.
• Bar soap is also thought to be inconvenient – it’s slippery and many a shower singer has had to interrupt their tune to bend down and grab their soap.

Read more on CNN.