Conventional wisdom states that sex sells. But, according to Mark Duffy, that’s no longer true:

• Internet porn has meant that sex has lost its edge somewhat.
• Death, however, is still exciting, and draws attention.
• Therefore, brands are increasingly using the concept of death to get their message across.
• The example above is from Superette, a boutique that instead of using a model’s sex appeal to drive sales, displayed her impaled body and encouraged people to “be caught dead in it”.
• And people still appreciate a good laugh. So often you’ll see someone’s death played for comic effect, which is weird if you think about it.

The full article is full of fascinating examples. Read it here.

Source: DigiDay