All eyes are on the Iowa caucuses today. Businesses have found ways to take advantage writes Jeremy Quittner:

• Some places such as Pizza Ranch have become election year institutions with candidates always planning events.
• They are usually divided between the Democrats and the Republicans. Pizza Ranch, for example, usually only hosts Republican candidates.
• One diner launched a coffee bean caucus. Patrons were invited to drop a coffee bean into a jar to indicate which candidate they supported.
• The jars have been a surprisingly good predictor of caucus results leading to a lot of media attention that boosts business.
• Another business sells caucus theme merchandise known for being edgy – think of all the plays on the word ‘caucus’.
• According to one company, the Iowa caucus leads to an additional $100,000 in revenue.

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Source: Slate