Johnny Depp’s Mortdecai has flopped at the box office. Walt Hickey wrote that this wasn’t particularly surprising:

• Low turnout during the cold winter months and attention being drawn to the awards season mean that January and February are months with low movie turnout.
• This becomes a self-fulfilling prophecy since studios release all the films they expect to do badly in these months…further driving down attendance.
• But the first two months of the year aren’t the worst months for movies. Those released in September usually do the worst.
• This is because by the time September rolls around, a movie is too late to be a blockbuster, but too early to be Oscar bait.

See some fascinating visualizations showing how movies perform across different months, and read more details here.

Source: FiveThirtyEight