Alison Griswold looked at how a start up’s name can affect its success:

• According to researchers startups with fewer than four words in their name are 50% more likely to succeed than those with long names.
• Short names in general seem to lead to success. People with shorter names usually have higher salaries.
• For firms short names can be sharp and memorable, leaving a lasting impression on customers.
• New companies are also fond of intentional misspellings with dropped vowels and the addition of ‘ly’ to the end of names – such words do well in search engine results.

See how the region that a company is from can affect its success, and read more over here.

Source: Slate