Alice Truong wrote about a customer segment that is often overlooked by the marijuana industry: pets.

• Anecdotal evidence suggests that dogs respond well to the pain soothing effects of weed.
• This is backed up by scientific research which shows that mammals usually have cannabinoid receptors.
• However while some American states have medical marijuana laws, vets still can’t prescribe the drug.
• If this were changed then it could be a boost to the legal weed market which is expected to have $10 billion in sales by 2018.
• Some companies are working around the regulations. One company is unable to label its marijuana laced doggie treats as ‘organic’ since that’s a federally regulated label. Instead its advertising promotes it as “organic-like”.

Read more about the business, its challenges, its future, and other details here.

Centives has some other fun coverage of pet perks here.

Source: Quartz