Nick Turner and Lindsey Rupp wrote about the burger chain Chili’s efforts to appeal to social customers:

• Chili’s is trying to change the presentation of its food to make it look more attractive on Instagram
• The burgers now sit higher, and buns with more visual appeal are used.
• French fires are served in a photo friendly container.
• The chain has also installed digital terminals at all its tables so that customers can instantly request refills or pay bills.
• It is also encouraging customers to do things such as pay through tablet devices.

Read more about Chili’s initiatives here.

Source: Bloomberg