Amazon has asked the government for permission to experiment with drones for package delivery. Dan Frommer uncovered their true motives:

• Amazon’s drone campaign is great for recruitment. Talented individuals who would normally choose to go to Microsoft or Facebook might opt for Amazon instead because of the drone program.
• It is a great bargaining tactic when it is negotiating rates with its current shipping providers. It can threaten to make them obsolete by launching its own rival service.
• The program is also giving Amazon a lot of favourable coverage, keeping it on top of people’s minds.
• Finally, some day many years into the future, drone deliveries might make a lot of business sense. Amazon is just getting into the gig early.

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Source: Quartz