The Economics Of Frozen
June 8, 2014 in Daily Bulletin
A couple of news pieces looked at the economic impact that Disney’s Frozen has had:
- Disney announced that its consumer products revenue grew 16% – with Frozen merchandise being nine of the top ten bestselling items in stores.
- Over in Norway – where the film is set – sales have increased over 40% as families have Frozen themed vacations.
- Norwegian Air just launched a direct flight from Florida, host to Disneyworld, to Oslo, Norway.
- Disney’s own tour company offers eight day trips to the country which cost over $5,000 a person.
Read more at the source links below.
Sources: Yahoo Finance, ABC News
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