Sara Germano wrote about the surge in demand for athletic clothing:

• In a economy that continues to struggle, athletic apparel is a bright spot, expected to grow by almost 50% to $200 billion by 2020.
• What’s odd though is that while demand for exercise clothing is high, consumers are increasingly avoiding exercise.
• Instead wearing athlete clothing seems to be becoming fashionable, especially with millennials.
• This business is known as “athleisure”.
• Demand for yoga clothing, for example, is growing about ten times faster than participation in yoga.
• Boots and flannels are also becoming popular with those who have no plans to go hiking.

Read about the peculiarities of the athleisure market, what wearers of the clothing have to say, and more over here.

Source: The Wall Street Journal