Barry Petchesky wrote a piece that will make you feel for the poor souls at Bose:

• As the NFL is being sponsored by Bose, the famous maker of noise cancelling headphones, players aren’t allowed to wear any other brand.
• A player who wore a pair of Beats headphones was fined $10,000.
• However there is reason to believe that Beats just paid the fine for him.
• And anyway $10,000 is a drop in the bucket compared to what the players get for wearing the brand.
• This is probably why other players have since been seen prominently wearing Beats headphones even after the fine was announced.

Read more here.

Source: Deadspin