Colman Andrews wrote about TastingRoom, a service for the wine drinking generation:

• TastingRoom is like a dating site…but for wine. It uses algorithms to figure out the wine that best suits an individual.
• Users pay $9.95 to get six mini-bottles of wine. They then rate the wine which allows the website to build a profile of the customer’s wine preferences.
• For $59.95 the users can then get a half case of wines tailored specifically to their preferences.

Read more about the service and how it works over here.

Source: The Daily Meal