In Las Vegas, at the Consumer Electronics Show, Dr. Dre is shaping the future of how we listen to music writes Matthew Garrahan:

• Beats by Dr. Dre controlled 70% of the premium headphone market, and 40% of the overall headphone market this Christmas.
• The brand is now expanding to other products. Beats technology is being integrated into cars and laptops.
• It is also expanding internationally. Offices have been opened in China and Russia.
• But perhaps the best indicator of its success is the surge of imitators. Simon Cowell, Tim Tebow and even Snooki have started marketing their own headphone brands.

Read more about what Dr. Dre thinks about his competitors, the other rappers trying to enter the market, and why Beats might transform how we listen to music over here.

Source: Financial Times