On domestic flights in the United States there is inevitably an issue of SkyMall magazine in the seat pocket in front of you. Rohin Dhar took a look at the economics of the magazine:

• 70% of all domestic American passengers are estimated to read SkyMall – helped, at least a little, by the rule banning the use of electronics during take-off and landing.
• The company behind the magazine makes about $130 Million in revenue – and about 40% of that is a result of the magazine.
• Its website is also fairly successful – it is estimated to be the 185^th largest ecommerce website by revenue.
• To advertise in SkyMall retailers are charged up to $129,000 for a full page ad that runs for three months, as well as a 6% transaction fee.

Read more about SkyMall’s original failed incarnation, how it has fallen into bad company recently, and more over here.

Source: Priceonomics