AMC Entertainment – a chain of theaters in the United States – will soon be listing shares on the stock market. Here are some highlights from the documents it released in preparation for the listing:

• The average AMC guest spends $9.04 on a ticket and $3.92 on food and drink.
• It is hoping further increase the amount of revenue it generates from concessions. Many theaters now have bars which serve alcohol. Others have full-service restaurants that deliver food to the moviegoers’ seat.
• Only 4% OF AMC’s revenue comes from the ads that are shown before the feature film.

Read more about how AMC is trying to speed up your love-life, the ability to book seats in advance, and the proportion of tickets that are bought ahead of time over here.

Source: Quartz