Ben Fritz wrote about how the rising Latino population in the United States is shaping the American film industry:

• Latinos enjoy watching movies. While 15% of Americans over the age of 12 are Latinos, they account for 25% of all movie tickets sold in the United States.
• Hispanics often go to the movies in groups of four or more, and are more likely to watch movies with extended family members. Thus movie viewership rates are higher in part because it is seen as a group activity.
• This is good news for an industry that is looking for some. Studios are increasingly tailoring films to draw a Latino audience.
• Hispanics like action-adventure, horror, and animated movies. They are less interested in movies based on books such as Harry Potter or James Bond.
• Latino actors are also increasingly being cast in movie roles.
• AMC – the second largest cinema chain in the United States – looks at the proportion of Latinos in a given area before deciding to renovate a theater.

Read more about the use of apps, how many movies Latinos watch a year, and how this relates to Fast and Furious over here.

Source: The Wall Street Journal