Roberto A. Ferdman highlighted the latest crisis to hit the shaving industry: stubble.

• Men are embracing beards and stubble.
• This has caused the sales of razors and blades to crash. One leading CEO has called the decline “unprecedented”.
• Companies are trying to respond by selling products that can double as both shavers and trimmers, and to raise prices in an attempt to increase revenues.
• Cheap disposable blades have done very well – presumably because as people are shaving less they need fewer high quality razors.
• Men’s toiletries such as deodorant are overtaking shaving products as the biggest component of the male grooming market.

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Source: Quartz