Ketchup Becomes The Latest Casualty In The Burger Wars
October 26, 2013 in Daily Bulletin
Heinz ketchup has become collateral damage in the war between McDonald’s and Burger King writes Teresa F. Lindeman:
- Burger King’s former CEO has been appointed to run Heinz.
- However he will remain on the board of Burger King.
- As a result McDonald’s has decided to stop the use of Heinz ketchup in its restaurants across the world.
- Other Burger King competitors such as Wendy’s have yet to announce such a dramatic response.
Read more about the history of the relationship between McDonald’s and Heinz, how the ownership of Heinz and Burger King has become tangled up, and more over here.
Source: Pittsburgh Post-Gazette
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