Cupcakes have seen a surge in popularity in recent years writes Deborah Reddihough. Why?

• In an age of economic instability people might be finding solace in the delightful treats.
• Food and fashion have always been at odds with one another. The cupcake with its creative design potential unites the two. Fashion magazines have thus embraced it as an accessory far more affordable than a designer handbag.
• Cupcake makers are evolving. They’re beginning to focus on taste over style.
• Cupcakes are also becoming more creative. Alcoholic cupcakes are the current rage.

Read more about why a cupcake is called a cupcake, how the British are trying to differentiate themselves from the Americans, and the role that Sex and the City played, over here.

Source: BBC