The Taco-Truck Mystery
March 26, 2012 in Daily Bulletin
Felix Salmon ponders the Taco-Truck Mystery: Why is it that food that comes from food trucks is better tasting than food from restaurants? He suggests several possibilities:
- Perhaps the smaller space is a blessing in disguise – food-truck owners can focus on one food and one food only.
- There is less administrative work to take care of such as payroll, human resources, customer experience etc.
- You get your food literally seconds after it’s made from a food truck and that substantially increases its flavour.
To read about why first-generation immigrants might play a role and what twitter can tell us about the problem, click here.
Source: Reuters
Via: Marginal Revolution
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