At Slate Matthew Yglesias wonders why Chipotle Mexican Grill doesn’t get the same kind of attention and accolades that a company like Apple would for stunning growth. He argues that this is because folding burritos is not immediately as glamorous as manufacturing the next mobile revolution, but notes that: “finding ways to get better food more conveniently is exactly the sort of thing you’d expect a wealthy society to be focused on.” His article points out:

• Chipotle’s growth has been stunning. It has expanded its stores both within the United States and across the world. Chipotle’s stock has risen by 500% in five years.
• Chipotle’s innovations in burrito-making are similar to the iPhone. In neither case did the company invent the product (burritos or smartphones) but they refined them to focus on speed and experience.
• Chipotle uses a cooking method for its meat that requires a lot of time, but is extremely precise.

To read more about Chipotle’s performance as well as what American politicians seem to think about it, click here.

Source: Slate