Bruce Schreiner took a look at the economics of Taco Bell:

• Taco Bell was struggling…until the Doritos Locos Taco – with a shell made entirely of Nacho Cheese Doritos – made its debut.
• Since then growth has substantially increased. The product is so successful that the chain is expecting to release a “Cool Ranch” version of the Doritos taco shell soon.
• Taco Bell brings in 60% of the profits for YUM – a company that also owns Pizza Hut and KFC.
• The faux-Mexican chain is also trying to get into the breakfast market by selling breakfast burritos.
• A Cantina Bell line of food designed by a celebrity chef is expected to help the company break into the upscale food market.

Read more about Taco Bell’s international performance, how much it’s expected to grow this year, and why the future looks bright for YUM over here.

Source: The Huffington Post