Shawarma places across the United States are seeing a surge in demand. But what is Shawarma? And why is it suddenly so popular?

• Shawarma is a Middle Eastern dish of meat prepared over a period of 24 hours served in a pita.
• In Avengers, Iron Man endorses it as a food that he’s never had but would like to try, saying that there is a place that he knows. At one point in the movie the superheroes take him up on the offer.
• Shawarma has seen a surge in interest on Google and Twitter. Jon Stewart also gave it a mention.
• Shawarma joints are appreciative of the increased interest.

To read more about the proper way to prepare Shawarma, the relationship between food and culture, and the best place to get it in Boston, click here.

Source: Boston Herald