The Economics of Cars 2
June 29, 2011 in Daily Bulletin
The original Cars film had a 74% rating on Rotten Tomatoes, making it the lowest rated Disney Pixar Film. Why then did Pixar choose to make a sequel for Cars instead of the other highly rated films that they’ve produced? It’s because of the merchandizing argue Chmielewski and Keegan at the Los Angeles Times.
While the movie won’t do as well in theaters, it will generate a lot of money in licensing fees from toys and cartoons for Pixar. Read more over here.
Source: LA Times
Cars2 is more than a movie for Disney/Pixar. Infact they have a separate division called Disney Consumers Product. As the production cost of big movies skyrockets and DVD sales plunge, Hollywood studios want to spread their risk by focusing on those films with the potential to generate sequels and spin offs, as well as consumer products, games and theme-park attractions.
After Cars2 are Planes ..
I have written a similar article :http://www.bemoneyaware.com/blog/cars2-economics-movie-merchandise-and-kids/